Jared Spool, one of the leading experts in usability and interface design, shared a great example about how a redesign of an e-commerce website button had a multi-million dollar impact on a business. Store this case study in your usability and UX evangelist arsenal!
TecEd shared a case study of ROI of usability testing and redesign of a Plex Systems website. The following business benefits were reported a year after the project was completed:
- Conversion rates increased by 71%
- Time on website increased by 45%
- Company revenue grew by 27%, compared to previous year
- After a year, ROI of usability testing and redesign was 269%