Bringing UX to a Startup

Over the last few years the meaning of user experience shifted from ‘making pretty websites and mobile apps’ to ‘key business strategy.’ Yet, while many organizations recognize the value of investing in user experience, many struggle to deliver it effectively within set timelines and budgets. The secret to success lies in understanding key user experience activities, their outcomes and value in the product development cycle. This talk will cover:

– What are the key user experience activities?
– What are the outcomes of key user experience activities?
– When should each user experience activity be performed?
– Who should perform different user experience activities?

This talk was presented at University of Illinois Research Park/EnterpriseWorks in April 2017