Color, Culture and User Experience

Artists and designers often talk about different emotions that colors elicit, and suggest specific use for them in mobile app and web designs. Interestingly, across cultures different colors can be associated with very distinct emotions. For example, while anger is represented by red in the Western world, it is depicted as black in Hindu culture. Love is yellow to Native Americans and blue to Africans! So, while crafting away at the next project, keep these cultural flavors in mind. David McCandless has created a handy color-culture reference!