Mobile Device Screen Size and UX

For a device with a small screen, you must limit the number of features to those that matter the most for the mobile-use case. Even on desktop computers, precious pixels are the world’s most valuable real estate.

These wise words, no-brainers to some, come from Jakob Nielsen and Raluca Budiu’s Mobile Usability book (p. 52). The authors highlight the need to balance available screen space with the amount of information that is presented; too little as well as too much information will create a poor mobile user experience.

How to determine what’s appropriate?

  1. Conduct user research to determine requirements for design
  2. Follow design best practices in the mobile user-centered design philosophy
  3. Conduct heuristic evaluations and usability testing
  4. Tweak design based on insights from step 3

 

Heuristic Evaluation Checklist for Smartphones and Tablets

A heuristic evaluation checklist developed specifically for assessing usability of mobile devices has recently been published by a team from Spain. The authors combined standard software heuristic checklists from leading authorities in the field, and adapted them for evaluating touchscreen devices. The checklist was tested with non-trained engineers who were able to effectively identify usability gaps of a design. The authors argue that “selecting and rearranging these heuristic guidelines offer a tool which works well not just for evaluation but also as a best-practices checklist.” See their Supplementary Materials for the entire checklist.

ROI of Mobile UX

This article presents a case study comparing user behavior on an e-commerce website before and after it was optimized for mobile devices. Improving user experience by optimizing the website for mobile devices lead to, among other things:

  • System Usability Scale (SUS) increased from 57 to 73
  • Website bounce rate decreased by 50%
  • Unique page views increased by 41%
  • Particular product sales increased by 31%
  • Overall sales increased by over 70%

Debunking Myths about Data-driven Design

This article from UX Magazine addresses the following myths about data-driven design:

  1. Data = numbers
  2. Data is the truth
  3. Bigger is better
  4. Designers do not need data
  5. Data and innovation don’t mix
  6. There is a right (and a wrong) way to use data in design

The author Pamela Pavliscak argues that quantitative data from A/B studies or analytics are not always sufficient to inform design for a great user experience; she proposes that utilizing insights from qualitative data is as important (if not more!) as relying on quantitative measures.

Why You Should Ignore Feature Requests

Users are expert in knowing what they need to accomplish, but not in knowing how software ought to be designed to support their needs. Allowing users to design software through feature requests is the worst form of disaster by committee.

Wise words by Stephen Few from Information Dashboard Design (2nd edition). I substituted ‘users’ instead of ‘customers’ to underscore that to properly design for users, their needs must first be uncovered through various research methods (e.g. contextual inquiry) rather than by asking the user “What do you need?”