ROI of UX: Plex Systems Website Redesign

TecEd shared a case study of ROI of usability testing and redesign of a Plex Systems website. The following business benefits were reported a year after the project was completed:

  • Conversion rates increased by 71%
  • Time on website increased by 45%
  • Company revenue grew by 27%, compared to previous year
  • After a year, ROI of usability testing and redesign was 269%